CGETC branding design

CGETC is a California-based logistics company specializing in comprehensive 3PL and 4PL fulfillment services for both B2B and B2C markets. Upon joining the company, I spearheaded the development of a cohesive brand identity from the ground up to establish a strong, trustworthy presence across the highly competitive B2B and B2C logistics sectors. I created comprehensive brand guidelines, defining a strategic color palette with distinct background and accent colors that served as the foundation for the company's new digital presence. I took full ownership of the website's complete lifecycle, from initial UX planning to final UI design, ensuring the platform catered effectively to both corporate partners and direct consumers. To ensure a highly authentic visual narrative, I personally directed, shot, and retouched original photography for the site. Furthermore, I proactively utilized generative AI to create high-quality aerial drone imagery of our corporate facilities and combined AI tools with advanced video editing software to produce a compelling promotional video, significantly elevating the brand's digital footprint. Beyond the digital platform, I standardized CGETC’s corporate communication materials by designing robust conference presentation decks and brand templates. Recognizing that 3PL/4PL logistics and US customs structures can be complex for diverse clients to grasp, I leveraged Figma's advanced prototyping features to integrate dynamic animations and embedded videos directly into our pitch decks. This interactive approach dramatically improved client comprehension during sales meetings. I also consistently designed visually engaging, highly digestible presentation materials for our quarterly corporate seminars, effectively translating complex logistical data into accessible, visually impactful information for our B2B and B2C partners.