Hustle and Hearts packaging design

Hustle and Hearts commissioned me to design the packaging for their new Strawberry Collagen Jelly. My objective was to create a visually engaging and highly functional CPG (Consumer Packaged Goods) design that instantly communicates the product's flavor profile while staying true to the brand's identity. I anchored the overall design in the brand's signature magenta, which paired perfectly with the product's strawberry flavor. To ensure instant flavor recognition and maximize appetite appeal, I actively integrated fresh strawberry imagery across both the packaging layout and the supplementary lifestyle product styling. By utilizing a playful, repeating strawberry motif on the outer packaging, I added dynamic visual interest while immediately reinforcing the taste for consumers. For the typography, I established a strong visual contrast by pairing the brand's ornate serif logo with a clean, modern sans-serif secondary font. This strategic typographic hierarchy ensures that essential product details and nutritional information remain highly legible when shoppers are scanning the box. Beyond visual aesthetics, I heavily considered the physical user experience (UX) of the product. I incorporated structural design elements, including easy-tear notches and perforated lines, ensuring maximum consumer convenience during unboxing and daily on-the-go consumption.