Seedbee marketing design

Seedbee is a pioneering eco-friendly hair care brand that revolutionizes the coloring experience with a chemical-free, water-activated powder formula. From 2025 to the present, I have directed the brand's entire US e-commerce visual strategy, encompassing the end-to-end planning and design of Amazon A+ Content, product listing images, an immersive Brand Storefront, and tailored TikTok Shop listing visuals. To visually articulate the brand's organic and gentle nature, I established a design system featuring fluid, curvilinear typography that subtly echoes the water-mixing process. I also utilized a dynamic monochromatic palette, applying varying values and saturations of Seedbee’s signature blue to maximize aesthetic engagement and visual depth while maintaining strict brand consistency. A significant challenge in this project was the absence of professional model photography. To overcome this resource constraint and effectively drive consumer conversion, I strategically leveraged generative AI. I directed and produced highly realistic lifestyle imagery and compelling 'before-and-after' visual narratives, allowing consumers to easily visualize the product's application and its clear, transformative results. Additionally, I expanded this unified design language to Seedbee’s sub-brand, Eslo, a comprehensive personal care line featuring gentle feminine care products, body washes, shampoos, and baby washes. By adopting a refreshing sky-blue palette tailored to its specific brand concept, I developed a scalable and consistent listing framework across this diverse range of SKUs. I focused heavily on information design, translating complex natural ingredient data into intuitive, easy-to-understand visual infographics. This comprehensive visual storytelling not only elevated the aesthetic quality of both brands but also significantly enhanced consumer trust and product comprehension in highly competitive marketplaces like Amazon and TikTok Shop.