Paado application design

Paado is a localized digital community application dedicated to connecting the Korean diaspora across the San Francisco and Silicon Valley areas. I joined the team as a UX/UI Designer with a primary objective: to elevate user engagement and streamline the platform's overall usability. My core focus was conducting a comprehensive UX audit of the existing application to identify friction points within the user journey. Based on these insights, I proactively collaborated with the engineering team to establish technical feasibility and proposed actionable UX/UI enhancements. By facilitating continuous, transparent communication with developers, I ensured that the redesigned interfaces were not only visually intuitive but also aligned with system constraints. Beyond core product design, I took ownership of Design Quality Assurance (QA). I rigorously tested the application across various scenarios to guarantee design consistency and functional integrity prior to deployment. Additionally, I designed a suite of compelling promotional marketing materials, successfully bridging the gap between digital product improvements and actual user acquisition within the local Silicon Valley community.